Custom Blend Strategy

Fine-tune your pricing by blending exchange rate conversion with World Bank PPP data. Set custom weights to balance affordability and revenue targets.

How It Works

The Custom Blend strategy lets you control how much purchasing-power adjustment is applied. A slider controls the balance between pure exchange-rate conversion and full World Bank PPP adjustment.

• Drag the slider toward Exchange Rate for minimal localization
• Drag toward Full PPP for maximum purchasing-power adjustment
• The middle position provides a balanced blend

Example

With a base price of $4.99 USD and India (strong PPP discount):

When to Use

• Gradual localization — Start conservative and increase PPP weight as you gain data
• A/B testing — Compare revenue at different blend weights
• Per-product tuning — Premium products might use lower PPP weight, impulse purchases higher
• Data-driven teams — When you want precise control over the pricing model

Strategy

A common approach is to start with a 0.3–0.5 blend weight. This provides meaningful discounts in developing markets without going as far as full PPP. Monitor revenue per market and adjust.

Trade-offs

• Requires tuning — No "right" answer for the weight; depends on your market
• More complex — Harder to explain than single-model strategies
• Per-product setting — Weight is configurable per product, so different products can use different blends

Data Sources

Combines data from both:

1. Live exchange rates — Reliable FX rate providers
2. World Bank PPP — Official World Bank purchasing power data

Tier Requirement

Available on Growth and Scale tiers.